We help service businesses convert more of their enquiries into paying customers.
Mini Tomatoes identifies where potential customers get stuck after they enquire, shows what better conversion could be worth, and helps fix the highest-impact gaps.
Already getting enquiries? That's exactly where we start.
You've already invested in generating the enquiry. Make sure more of that demand turns into revenue.
You've already spent money and effort generating enquiries. But the commercial journey doesn't end when the lead arrives. If an interested prospect can't get the information they need, doesn't know what to do next or isn't followed up with, some of that acquisition investment may never turn into revenue.
Before spending more to generate more leads, make sure you're converting more of the ones you already have.
Enquiry revenue calculator
What could converting more of your existing enquiries be worth?
Enter a few numbers to see what your current enquiry funnel looks like — and what even a few additional customers could mean for revenue.
Use the first purchase, package value or another customer value you commonly track. A rough estimate is fine.
Enter your monthly enquiries and customer value to see the result.
How does your performance compare?
Your Enquiry Conversion Review will include relevant benchmark comparisons where comparable Mini Tomatoes benchmark data is available.
These figures size the opportunity only. They are not forecasts or performance guarantees.
Replying quickly isn't the same as helping someone buy.
A business can respond within minutes and still lose an interested customer.
- 01The customer asks several questions and only some get answered.
- 02Pricing or important information is missing.
- 03The next step isn't obvious.
- 04The customer has to send several more messages before they can decide.
- 05Booking requires unnecessary effort.
- 06An interested prospect disappears and nobody follows up.
Sometimes the problem isn't getting more leads.
It's what happens after the lead arrives.
What Mini Tomatoes does
Find where good enquiries are getting stuck.
Mini Tomatoes reviews your enquiry-to-purchase journey from the customer's point of view. We look at what happens from the moment someone first contacts the business through to booking, purchase or drop-off.
What happened?
What did the prospective customer actually experience?
Where did they get stuck?
What made the next decision harder than necessary?
What should change?
Which improvements could make it easier for the right customer to progress?
What could the opportunity be worth?
What could additional customers from the existing enquiry volume mean for revenue?
Where useful, Mini Tomatoes can then help implement the highest-impact improvements and measure what happens afterwards.
How it works
- 01
Review
We review one representative customer enquiry journey from the customer's point of view.
- 02
Diagnose
We identify the communication, information, process, booking or follow-up gaps that may be making it harder to convert.
- 03
Benchmark & recommend
We compare the journey against Mini Tomatoes' proprietary benchmark data where relevant, identify the highest-impact gaps, and show you what we'd change.
- 04
Implement & measure
If you want help putting the recommendations into practice, Mini Tomatoes can help implement the changes and measure whether they result in more customers and revenue.
The complimentary Enquiry Conversion Review
What you'll get
Your customer journey
What a prospective customer actually experiences.
Conversion gaps
Where information, friction, follow-up or unclear next steps may be causing potential customers to drop out.
Benchmark comparison
How relevant parts of the journey compare with Mini Tomatoes benchmark data where appropriate.
Prioritised recommendations
Exactly what we'd change first and why.
Commercial opportunity
What additional customers from your existing enquiry volume could mean for revenue.
You keep the findings and recommendations. There's no obligation to work with Mini Tomatoes afterwards.
Complimentary review
Get a complimentary Enquiry Conversion Review
Tell us a little about your business. We'll review one customer enquiry journey, identify where potential customers may be getting stuck, benchmark the experience where relevant, and show you what we'd change.
10 complimentary Enquiry Conversion Reviews available this month.
No sales call required. The findings and recommendations are yours to keep.
Our approach
A practical approach to enquiry conversion.
Mini Tomatoes focuses on a simple commercial problem: what happens after a potential customer raises their hand.
We look at the enquiry journey from the customer's point of view, identify where potential customers get stuck, and prioritise the changes most likely to make buying easier.
The aim isn't to optimise every message or add more complexity. It's to find the few points in the journey that matter commercially — and improve them in a way that can be measured.
Diagnose what matters. Fix what matters. Measure what changes.
Built on real operating experience.
Mini Tomatoes was founded by Deborah Wee, who has spent 15+ years building, commercialising and scaling consumer and e-commerce businesses across Southeast Asia.
Mini Tomatoes applies that operating lens to one specific commercial problem: how to turn more existing enquiries into paying customers.
You may not need more leads. You may need to convert more of the ones you already have.
You've already invested in getting their attention. Find out where your enquiry journey may be losing value before spending more to generate additional demand.
10 complimentary Enquiry Conversion Reviews available this month.